The all-new BMW 7 Series. Official launch film.

As to be expected, there’re a lot of gizmos packed into the new 7 series.  I’d say the key word here is light, as in laser headlights, fancy lighting, as well as the carbon fiber reinforced plastic body frame which sheds about 300 pounds off. The first film is pure visual; no words. The second film explains the new additions/improvements in detail.

I can’t get over how cool that car key is! I believe it’s the same one used for the BMW i8.

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